WHY THOMAS BARILLIER DESIGNS
You can chalk it up to success
Thomas Barillier Designs has been in the business of building websites for over a dozen years, offering the highest quality websites for corporations, professionals, small businesses, artisans and individuals with an emphasis on direct design. Our success can be found in our fundamental directive that although it’s important to hear “Your site looks fantastic,” it’s more important to hear “I found what I was looking for.”
So, what is direct design? Many website designers use tricks and gimmicks that are fun to watch as they pass across the page, but they can also be a distraction from your message. It’s been said a picture is worth a thousand words, but if that picture has nothing to do with what you do, it can be worthless. Ask yourself, when you visit a website, did that photo slideshow, on the landing page, make or break your interest in the product or service offered? Was it a deal maker or breaker or did it really have nothing to do with your decision? Although it can be pleasing to the eye, isn’t the most important part of decision making still the skills or product offered? Having said that, it does serve in one way. It serves the developer, who can charge for these useless gimmicks.
The Nielsen Norman Group, one of the leading web consulting firms, said in a report: “If the web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they’re still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively flat.”
And, here lies your goal. How do you keep the visitor there for 30 seconds?
